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Silva Brand
  • UNDERSTAND
  • arrow-right INSPIRE
  • arrow-right TRANSFORM

01BRAND IS THE STORY YOUR CUSTOMERS TELL ABOUT YOU.

Silva Brand is one of the country's only minority-owned brand strategy and marketing firms dedicated to the B2B sector. Our customers come to us because they need to launch a new brand or do a refresh that connects them to Millennial or Gen Z audiences. Based in downtown Chicago, we work with global associations, commercial real estate developers, international investment groups, and numerous other sectors to reposition their brand through a deep understanding of their customers.

Whether it’s a startup looking for a logo and a new website or a multinational needing branded collateral, we deploy a unique method that reveals the heartbeat of your brand and connects it to your enterprise-level strategy. We even branded the WNBA champions to reposition their brand to look like an NBA franchise. Our work over the last couple of years has won shiny objects like the International GlobalTrend and the International MarCom Platinum Award.

Man writing on a post-it note.

People expect your brand to be reciprocal – to engage in a dialogue, to listen, and to take a stand for what’s right.

Portrait of George smiling and talking to a client.

03A FLEXIBLE METHODOLOGY SUITED TO YOUR NEEDS.

UNDERSTAND

We swiftly identify the root cause of your concerns through voluminous industry research, discussions with employees at every level, and in-depth quantitative and qualitative research with customers. Diving in to immediately pinpoint and resolve problem areas, we integrate with your executive team to get you back on track.

Outcomes
  • Quantitative and Qualitative Research
  • Subject Matter Experts Interviews
  • Market Surveys
  • Competitive Analysis
  • Jobs to be Done
  • Brand Audit
  • Brand Portfolio Analysis
  • Design Trends Analysis

INSPIRE

We draw out your unique Brand Idea, determining the elements core to your brand’s differentiation and relevance. Designed to inspire both internal stakeholders and your customers, this is the North Star which will guide both short-term and long-term business and marketing initiatives. It sets the stage for a thoughtful brand portfolio and optimized channel plan which will ensure that you create impactful touchpoints by engaging the right marketing channels at the right times.


Outcomes
  • Executive Strategy Session
  • Employee Brand Charette
  • Brand Collateral Triage
  • Brand Design Concepts & Colors
  • Brand Micronarratives
  • Logo Design
  • Brand Rollout
  • Marketing infrastructure Planning & Sourcing

TRANSFORM

This is where the brand meets sound and vision. Our team of creative writers and international designers will create striking visuals and compelling copywriting unique to your brand voice. We will help you socialize and launch this new face in a way that generates excitement and momentum. As you release new products and enter new markets, we will adjust, refine, and extend your brand strategy to create cohesiveness and adaptability in imagery and messaging.


Outcomes
  • Copywriting
  • Graphic Design
  • Design Management/Consulting
  • Video Production
  • Brochures
  • Websites
  • Animation
  • Ad Campaigns
  • Outsourced CMO Support
  • PR Consulting
  • Brand Extensions
  • Investor Decks
  • Loan Applications
  • Offering Memoranda
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