We’re Speaking at Amplify A|E|C — Mainstage, August 7
Speed. Story. Strategy. Let’s Build Brands That Move.
We're thrilled to announce that Tom Silva, Principal of Silva Brand, will be speaking on the mainstage at Amplify A|E|C, the national SMPS conference bringing together over 800 leaders in architecture, engineering, and construction. The event, held August 6–8 in Columbus, OH, is a magnet for visionaries shaping the built environment—and this year, the focus turns to something we know well: brand.
Because let’s face it: In an industry where seller-doers are strapped for time and RFPs often reign supreme, branding can feel like a luxury—or worse, a distraction.
But here’s the truth: Your brand is your strategy.
And at Amplify, we’re going to show you how to make it move.
Introducing the Brand Positioning Sprint
A Framework for Fast, Strategic, Minimum Viable Brands
In this session, Tom will unveil our Brand Positioning Sprint—a rapid, rigorous process designed to help A|E|C firms define a Minimum Viable Brand (MVB). Think of it as the clarity needed to go to market with confidence—without the six-month slog.
Joining Tom onstage is Tony Kempa, former COO of ESD (now Stantec), whose leadership helped deliver:
- A 172% increase in revenue
- A 6-for-6 win streak on federal design/build lease-back programs
- And a consistent track record aligning operations, marketing, and growth in complex, B2B service environments
Together, they’ll break down how AEC firms can create brands that are strategic, scalable, and built for impact—even with lean teams.
Why Now?
The global AEC industry is expected to reach $10.5 trillion in 2025. That’s right—trillion. With increasing competition, evolving client expectations, and a growing emphasis on digital presence and thought leadership, branding is no longer a “nice to have.” It’s your sharpest competitive edge.
Yet, many firms still struggle to define:
- Who they are
- Who they serve
- How to tell that story with clarity, speed, and strategic focus
Our answer? Stop aiming for perfect. Aim for possible. Then iterate.
What You'll Learn
This is not another high-concept talk. It’s a working session that will help you rethink how your firm builds and activates brand strategy—without draining internal resources or losing momentum.
You’ll walk away with:
- Why brand still matters in a rational, RFP-driven world
The difference between branding and positioning—and why both matter
The six strategic markers of brand positioning that drive clarity and action
How to align brand, marketing, and growth strategy—even with a small team
A go-to-market approach that fits your firm’s bandwidth and business model
Yes, There Will Be Workshops
This isn’t just theory. You’ll roll up your sleeves and leave with:
🛠 Your Ideal Customer Profile
🛠 A Right-Sized Go-to-Market Plan that works for your team structure, offering, and sales cycle
Join Us in Columbus
Amplify A|E|C – Powered by SMPS
August 6–8, 2025
Tom Silva & Tony Kempa on the Mainstage – August 7