Ballparks of America (BoA), the new center of youth baseball in America, hired Silva Brand during its initial beta season to engineer its brand and design a new customer experience that would be replicable and scalable across the life cycle of the park. A rival to Cooperstown Dreams Park, Ripken Baseball Experience and other major national tournaments, Ballparks of America sets a new standard with its synthetic turf, major league team suites and 2/3 replicas of legendary baseball stadiums. To achieve their long-term vision of being “the Disney of baseball”, Silva Brand used its patented Brand Discovery, Brand Definition and Customer Experience method to meet BoA’s long-term business goals. View the website